{"title":"Prime Lenses","description":"\u003ch2 id=\"overprime\"\u003e\u003cstrong\u003eEverything you need to know about prime lenses\u003c\/strong\u003e\u003c\/h2\u003e \u003cp\u003eA prime lens is a lens with a focal length. This ensures you proactively assess your composition and depth of field. The various measurements are ideal for wildlife and sport photography, but also reportage and portrait photography. We are on hand to explain prime lenses.\u003c\/p\u003e \u003ch3\u003e\u003cstrong\u003eWhat is a prime lens?\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003ePrime lenses are lenses with a fixed focal length and, in contrast to the zoom lens, do not have the ability to zoom. As they can only take photos from one particular angle of view, they offer superior quality. In addition, being lightweight and slim means they are very suitable to take with you when travelling, in the wilderness or on a city trip.\u003c\/p\u003e \u003ch3\u003eHuge range of prime lenses\u003c\/h3\u003e \u003cp\u003eThe greatest plus point of prime lenses is they come in all shapes and sizes. That's really handy as this means the focal distance range can run from just 10mm (ultra wide-angle lens) to 800mm (super telephoto lens). So, there's a suitable lens for every photographer, whatever their photographic style. The most popular focal lengths are 35mm, 50mm and 85mm lenses. As each brand has lenses in its range there are plenty to choose from, so make sure you find a lens that fits on your camera and matches the type of images you wish to take. Whether that's architectural, nature, wedding, sport or wildlife photography; you'll find a suitable prime lens for your particular needs. Moreover, their affordable price means you can buy more than one.\u003c\/p\u003e \u003ch3\u003e\u003cstrong\u003eHigh speeds and large aperture\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003eBecause prime lenses focus from a single viewing angle, the aperture is much larger. This makes these lenses much more light-sensitive than their counterpart, the zoom lens. This also gives you the option to work with faster shutter speeds, yielding you significant quality gain. Besides this benefitting your composition, it will also minimise camera shake. As the likelihood of this happening at faster shutter speeds is much lower. The reduction in noise also makes the photos far more defined than with a zoom lens.\u003c\/p\u003e \u003ch3\u003eStunning depth of field\u003c\/h3\u003e \u003cp\u003eAn important facet of composition is the depth of field that must come to the fore. Stunning results can be achieved with prime lenses, primarily because you can blur the background well in relation to the key subject in the image. As you cannot zoom it is easier to attain optimal depth of field with the focal distance.\u003c\/p\u003e \u003ch3\u003eWhat brand to choose?\u003c\/h3\u003e \u003cp\u003eDo you have a particular brand in mind? We have various top brands:\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eSamyang\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eSigma\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eZeiss\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eCanon\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eLensBaby| \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eSony \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sigma-500mm-f-4-5-ex-dg-apo-macro-hsm-sigma","title":"Sigma 500mm f\/4.5 EX DG APO Macro HSM Sigma","description":"The Sigma 500mm f\/4.5 is an excellent fast telephoto lens, ideally suited for digital DSLR cameras. Perfect for sports, action and nature photography.","brand":"Sigma","offers":[{"title":"Default Title","offer_id":64421734580601,"sku":"102340","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/102340_1.jpg?v=1788310474"},{"product_id":"nikkor-af-d-50mm-f-1-8","title":"Nikkor AF-D 50mm f\/1.8","description":"A very lightweight, compact and fast Nikon lens that offers the more economical f1.8 aperture (compared to the 50mm f1.4 D), yet it still retains the great advantages of the D distance technology. It is ideal for travel, portrait, scenery or full-length portraits.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64421735104889,"sku":"103044","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/103044_1.jpg?v=1788331470"},{"product_id":"nikkor-af-s-35mm-f-1-8-g-dx","title":"Nikkor AF-S 35mm f\/1.8 G DX","description":"35mm wide aperture lens with high-quality optics and compact dimensions designed for use with Nikon DX format cameras. Features a large maximum aperture of f\/1.8 that offers a bright viewfinder image and is ideal for low light shooting situations.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422007865721,"sku":"1217030","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/1217030_1.jpg?v=1788307555"},{"product_id":"panasonic-leica-dg-macro-elmarit-45mm","title":"Panasonic LEICA DG Macro-Elmarit 45mm","description":"The Panasonic MFT 45mm f\/2.8 Leica DG Macro-Elmarit ASPH Mega O.i.S. knows image quality. With a fixed light value of f\/2.8 and the circular aperture, you create a beautiful bokeh (blurred background) that makes the subject stand out from the photo in razor-sharp detail.","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":64422041452921,"sku":"12169460","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12169460_1.jpg?v=1788322742"},{"product_id":"carl-zeiss-planar-zf-2-1-4-50mm-t","title":"Carl Zeiss Planar-ZF.2 1.4\/50mm T*","description":"Carl Zeiss ZF.2 50mm f\/1.4 Planar T*; This lightweight and compact standard lens features an accurate manual focus mechanism and a wide angle of rotation for precise control.","brand":"Carl Zeiss","offers":[{"title":"Default Title","offer_id":64422041682297,"sku":"12170505","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12170505_1.jpg?v=1788324903"},{"product_id":"carl-zeiss-planar-zf-2-1-4-85mm-t","title":"Carl Zeiss Planar-ZF.2 1.4\/ 85mm T*","description":"The Carl Zeiss ZF.2 85mm f\/1.4 Planar T* Nikon is a short telephoto lens with classic portrait focal length which is enhanced by its long barrel rotation for precise control of the focus point in the image.","brand":"Carl Zeiss","offers":[{"title":"Default Title","offer_id":64422041944441,"sku":"12170506","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12170506_1.jpg?v=1788320752"},{"product_id":"nikon-af-s-300mm-f-2-8g-ed-vr-ii-n-hk-30-lens-hood","title":"Nikon AF-S 300mm f\/2.8G ED VR II N + HK-30 (lens hood)","description":"The AF-S NIKKOR 300mm f\/2.8G IF-ED VR II features built-in second-generation vibration reduction (VRII), enabling you to shoot at shutter speeds up to four stops longer.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422042403193,"sku":"12171201","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12171201_1.jpg?v=1788331602"},{"product_id":"nikon-af-s-85mm-f-1-4g","title":"Nikon AF-S 85mm f\/1.4G","description":"This new version of the legendary NIKKOR delivers a completely redesigned optical construction and outstanding performance.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422043320697,"sku":"12172965","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12172965_1.jpg?v=1788324066"},{"product_id":"nikon-af-s-200mm-f-2-0g-ed-vr-ii","title":"Nikon AF-S 200mm f\/2.0G ED VR II","description":"Nikon AF-S 200mm f\/2.0G ED VR II; Professional telephoto lens with fast f\/2 aperture for use with Nikon FX-format SLR cameras.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422044008825,"sku":"12173808","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12173808_1.jpg?v=1788306456"},{"product_id":"nikkor-af-s-50mm-f-1-8-g","title":"Nikkor AF-S 50mm f\/1.8 G","description":"Remarkably lightweight and compact 50mm standard lens. Boasts a fast maximum aperture of f\/1.8 that is ideal for low-light situations or when shallow depth of field is required, and contributes to a bright viewfinder image.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422045614457,"sku":"12175150","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12175150_1.jpg?v=1788299968"},{"product_id":"olympus-45mm-1-8-mft-silver","title":"Olympus 45mm 1.8 MFT Silver","description":"The Olympus MFT 45mm f\/1.8 silver M.Zuiko Digital lens has a large aperture of f\/1.8 and creates beautiful portraits with depth and blur. 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The lens features a 1:1 reproduction ratio for beautiful, true-to-life images.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422046531961,"sku":"12175691","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12175691_1.jpg?v=1788298785"},{"product_id":"sony-nex-30mm-f3-5-macro-lens","title":"Sony NEX 30mm f\/3.5 Macro lens","description":"The Sony 30mm Macro is lightweight and compact so you can easily take it anywhere. With this macro lens, you will take high quality images. It is ideal for close-ups of flowers, insects and small subjects, as well as standard everyday photography.","brand":"Sony","offers":[{"title":"Default Title","offer_id":64422047154553,"sku":"12176277","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12176277_1.jpg?v=1788313940"},{"product_id":"nikkor-af-s-85mm-f1-8-g","title":"Nikkor AF-S 85mm f\/1.8 G","description":"The Nikkor AF-S 85mm F1.8 G is a fast medium telephoto lens for use with FX- and DX-format SLRs. Ideal for portraiture, it offers a stellar combination of classic focal length and aperture speed. The 85 mm focal length allows for tight head and shoulder shots with extreme detail.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64422047842681,"sku":"12176883","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12176883_1.jpg?v=1788318313"},{"product_id":"carl-zeiss-distagon-ze-1-4-35mm-t","title":"Carl Zeiss Distagon-ZE 1.4\/35mm T","description":"The Carl Zeiss ZE 35mm f\/1.4, Distagon T* Canon is a bright and beautifully sharp 35mm lens for Canon EOS SLR cameras.","brand":"Carl Zeiss","offers":[{"title":"Default Title","offer_id":64422047875449,"sku":"12176986","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12176986_1.jpg?v=1788316473"},{"product_id":"pentax-smc-da-40mm-f2-8-xs","title":"Pentax SMC DA 40mm f\/2.8 XS","description":"This field has not yet been filled in Odoo.","brand":"Pentax","offers":[{"title":"Default Title","offer_id":64422048104825,"sku":"12177347","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/12177347_1.jpg?v=1788314602"},{"product_id":"samyang-14mm-f2-8-if-ed-for-olympus-ft","title":"Samyang 14mm f\/2.8 IF ED for Olympus FT","description":"The Samyang 14mm f\/2.8 super wide angle is designed for use with Olympus Four Thirds cameras. 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